We are absolutely thrilled to have caught the attention of the business editorial team at the Toronto Star. Naomi Carniol’s profiling of Vitess in today’s Business Section of Canada’s largest daily newspaper captures the essence of the Vitess brand very effectively.

Naomi touches upon many of the aspects that make the experience that we have developed for our riders so unique and rewarding. The relationship that we build with each one of our riders goes well beyond developing, custom-building, fitting and servicing their high-performance bikes. As suggested in the article, we are developing a very exclusive network of lifestyle partners that fit with the experiences that our riders value and enjoy, from traveling to fine dining, from electronics to fine cars. This is about a lifestyle.

A great example can be found in the automotive space where we have built very strong ties with Pfaff Audi and Pfaff Porsche, for the benefits of our riders and their drivers. On Wednesday July 7th for instance, Vitess will be introduced as one of the select lifestyle partners at the official launch of the 2011 Porsche Cayenne, an invitation-only event taking place in Toronto.

Vitess is on the move and picking up pace quickly. We are enjoying the ride. Check out the full article here.

The next couple of weeks are going to be filled with lots of activities; come check back with us soon or subscribe to our e-news on the right rail of this page… and we’ll keep you posted.