We are absolutely thrilled to have caught the attention of the Globe and Mail. The editorial team at Report on Business just released a video profiling Vitess, which “takes a look at [how we] are transforming the cycling industry with our high-end bikes”.

Capturing the attention of a National newspaper means that what a company has been doing is probably newsworthy.

Having their Business editorial team spend valuable time understanding the ins and outs of a business and reporting on how it is having an impact on its industry certainly means that they think their reader/viewership will have a very strong interest in what is being done and how.

For a camera crew to be dispatched and investment made in video production with the objective of profiling the firm, 1 of only 12 for 2010, it clearly means that they think something very special is happening.

While the Globe and Mail refers to “high-end and high-priced bikes” and our founder Julien Papon suggests that a Vitess bike can cost as much as a little automobile, avid cyclists should know that one can become a Vitess rider and experience the thrill of riding a custom Vitess bike from CAD$4,000.

Whether one thinks of a CAD$4,000 or a CAD$15,000 Vitess bike as the perfect companion, she/he can be sure that the level of service quality is identical (the same systematic approach is followed for all of our riders) and that product performance is guaranteed (the same base frame-set is used for all of our bikes).

Click below to check the editorial video that the Globe and Mail produced about Vitess and let us know what you think!