What Audi thinks of Vitess…

02.07.11
“The Vitess brand represents speed, premium products and a customer experience that exceeds even the highest expectations.” – Martin Sander, President and CEO, Audi Canada.

This is an abstract from Martin Sander’s introduction of the Vitess brand to the Audi customer community in his editorial of the summer 2011 edition of Audi Magazine.

It is common knowledge that the Audi brand has always been a source of inspiration for Vitess. How to work really really (the second one is intentional) hard to make a name for oneself in a highly competitive market and re-write the rules of the games in the process – no shortcuts: only hard work, strive to be the best and continuously innovate in all the facets of the company.

But, it was certainly not common knowledge that Audi has had an eye on Vitess! Well, evidence is there … and it could not be stronger and more rewarding for all of us at Vitess: a six-page article about Vitess and the Vitess experience was just published in the summer 2011 edition of Audi Magazine, in their “Inspire” section.

We are absolutely thrilled that Audi has taken notice of a “company that is moving boldly into the future” – Martin Sander. It is very interesting to see the parallel that is drawn between Audi and Vitess: lightweight construction (Audi helped out when Lamborghini needed some help with the development of the composite chassis of the Aventador supercar) and speed (Le Mans winning Audi R18 is the pinnacle of engineering for speed) amongst other topics.

We would like to thank Martin and his staff at Audi Canada, as well as the world-class publishing team at Contempo Media. A special thank you to Mark Fisher, COO at Pfaff Automotive Partners for his continuous support.

We invite you to check the article by clicking on the banner below. Jordan Dykstra for the copy, Paul Koziorowski for the photos: an incredibly compelling story complemented by gorgeous photos.

Enjoy!

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